John Baker

President, Inception Energy Strategies, LLC

John Baker is a proven utility executive, strategist, engineer, and management consultant.  He is currently president of Inception Energy Strategies, an independent energy strategy consultancy.  He has particular expertise in, strategic business models, clean energy technologies, customer strategies, and smart grid.  He has given numerous domestic and international presentations on smart grid and other utility of the future topics.  His clients have included clean energy startup companies and a digital marketing firm.

Before beginning his own consulting practice, Mr. Baker served from February to November 2011 as the Director of Utility Systems Research at the Pecan Street Project, a research and development organization focused on emerging energy technologies, new utility business models, and customer behavior associated with advanced energy management systems.  In that role, he led the development of both a smart grid home research laboratory and a utility-side smart grid research project.

Mr. Baker was the Chief Strategy Officer at Austin Energy from October 2002 to February 2011, creating the organization’s strategic planning function in 2002; helping set its sustainable energy direction; establishing key collaboration agreements with the University of Texas’s Clean Energy Incubator; leading a cross-functional effort that examined solar technologies and related financial structures, resulting in the development of a 30MW solar plant; and leading the utility’s participation in the development phase of the Pecan Street Project.

Over the course of his 35 plus year utility career, he also served as Vice President of Customer Care & Marketing, Director of System Operations and Reliability, Division Manager of Distribution System Support, and Manager of Distribution Engineering. Mr. Baker earned his BS in Electrical Engineering from the University of Texas at Austin and his MBA from the University of Dallas.

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