Survey Ranks Utilities Using Social Media
According to the utilities that participated in the 2011 E Source Utility Social Media Survey, Avista is the top utility when it comes to using social media. To find out how utilities are using social media, E Source conducted its second national social media survey in early 2011. The electric, gas, water, and combination utilities that participated in the survey were asked which utilities they considered to be social media leaders. The top-ranked utilities are:
Investor-Owned Utilities:
- Avista
- Duke
- Pepco
- Pacific Gas and Electric
- American Electric Power
- Southern Company
- Idaho Power
- Dominion
Public Utilities:
- SRP
- Memphis Light, Gas and Water Division
- Public Service of New Hampshire
- Nashville Electric Service
- Austin Energy
The survey included questions about social media business drivers, tools, staffing, and governance. “Hundreds of utilities are now using social media in their communication, marketing, web, and, in some cases, customer service strategies,” said Matthew Burks, senior manager of E Source Mass-Market Services. “The most successful utilities see the long-term implications of this channel and are investing the time, staff, and infrastructure to integrate it into their daily operations.”
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