The Association for Demand Response & Smart Grid has announced its second annual "Call for Creative" in conjunction with the 10th Anniversary National Town Meeting on Demand Response and Smart Grid occurring from July 9-11, 2013, in Washington, DC.

Members of the DR and smart grid community have witnessed a dramatic shift in the importance of communications and engagement with consumers and stakeholders in recent years. ADS is once again offering the opportunity for companies and organizations to share with the rest of the DR & SG community what they have created or commissioned.

This "Call for Creative" is a chance for marketing and communications departments, nonprofit advocacy groups, technology companies, creative agencies, public relations firms, and independent producers to submit work that they have done or will be doing and have their efforts be recognized by fellow practitioners, stakeholders, and policymakers.

"As DR and smart grid have grown in recent years, parties have had to create innovative communications efforts to reach out to their customers," said Dan Delurey, Executive Director of ADS. "We want to offer them the opportunity to show off their creative ideas and provide examples of what has worked."

Guidelines for submission can be found on the ADS website (www.demandresponsesmartgrid.org/call-for-creative). Submissions will be accepted through May 30, 2013 and featured on an interactive map on the ADS website for the next year. Finalists in each category will be shown at the upcoming National Town Meeting on Demand Response and Smart Grid (July 9-11, 2013 in Washington, DC). Winners will receive a National Town Meeting Award for Excellence in Communication (aka a "Griddie").

The National Town Meeting's "Call for Creative" project is being managed by To the Point.