More consumers say they are willing to pay extra to invest in and support alternative energy than to improve reliability, according to the latest “wave” of an annual Smart Grid Consumer Collaborative (SGCC) telephone survey of 1,001 U.S. residential electricity consumers nationwide. Findings also revealed that consumers favor critical peak rebate pricing programs over time-of-use pricing programs. The Consumer Pulse Survey Wave 4, undertaken earlier this year by Market Strategies ...

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