Embracing the Cloud

A recent survey of 100 North American electric, water and gas utility executives completed by Zpryme and Oracle Utilities shows that utilities are embracing the Cloud now—a staggering 97% of them are either already using or planning to use Cloud technologies, or applications and computing resources delivered as services over a network connection instead of through in-house resources at a utility. This impressive number deserves a deeper dive into why and how utilities are already taking real steps up to the Cloud.

Zpryme, the research-based firm that competed the survey, offers services focused on three areas: energy, transportation, and mobile. Based on the creative direction of its associates, Zpryme produces influential research that challenges the status quo and marketing solutions to generate fully immersive brand experiences, from the Web to face-to-face environments.