Online Editorial Guidelines
Target Audience
Our target audience includes executives, engineers, superintendents, supervisors and purchasing agents at electric power transmission and distribution companies. These companies include private, federal, municipal and rural electric utilities, as well as regulators, consultants and contractors.
Content
Of particular interest are articles: (1) describing problems encountered and how they have been solved, (2) featuring an unusual installation or engineering application and (3) presenting labor-saving/cost-saving methods or designs.
Articles with the most impact are from the perspective of a utility rather than that of consultants, manufacturers, or suppliers. Stories will be edited for overtly commercial language to present a vendor-neutral perspective.
Case study article for digital publication: T&D World’s preferred content type. Please prepare a 500 to 1500-word article on how a utility successfully used a specific product, method or technology to benefit its business, customers, operations. Please do not be afraid to include challenges, obstacles and what did and didn’t work. Include relevant images and diagrams. Co-authors can include contractors and consulting firms or consulting divisions of major firms.
Example: http://www.tdworld.com/transmission/tva-builds-resilience
In-depth case study article FOR PRINT and/or digital publication: T&D World’s preferred content type. Please prepare a 1500-2000-word article on how a utility successfully tackled a significant initiative. This will include major construction or rebuild initiatives and will Include products, methods and technologies that benefit its business, customers, operations. Please do not be afraid to include challenges, obstacles and what did and didn’t work. Include relevant images and diagrams. This article has the potential to be used in a print issue, particularly if the byline is from someone at the utility. Co-authors can include contractors and consulting firms or consulting divisions of major firms. If the article qualifies for print, there are special graphics and stricter guidelines. Example: http://www.tdworld.com/transmission/tva-builds-resilience
Commentary/thought leadership: Prepare a 800-word article on a pressing issue in the industry. What problems do we have? What are your ideas to solve them? Or write about a trend you have observed and how it will change or better the industry. Example: http://www.tdworld.com/smart-grid/drones-and-robots-data-management-opportunity
News Analysis: Take a recent news event or story and write an informed opinion about. Provide link to the original story. http://www.tdworld.com/transmission/utility-line-workers-one-top-10-most-dangerous-professions
Gallery/Slide Show: Collect 8-12 images that tell a story, include a short intro (about 200 words) and a caption for each. Horizontal images at least 1000 pixels wide are optimal. Examples are how-tos (step by step photos), projects, storm restoration. Example: http://www.tdworld.com/overhead-transmission/flight-linemen-helicopter-bare-hand-insulator-replacement
News or products: These are the traditional news or product stories. They are about 500-750 words and include a photo and interesting industry news or new product facts and specifications.. Please submit to our press release portal for editorial consideration, or for immediate, paid posting: https://ecomm.swiftrev.com/endeavor-business-media/td-world/pr
General Considerations
- Include at least one image with each submission. Digital images should be at least 770 pixels wide for optimal use.
- Avoid commercial language and claims that cannot be substantiated such as “best in class,” “better than, ”unprecedented,” etc.
- Avoid quotes that do not add information to the story, such as “I am excited that”
- T&D World editorial reserves the right to edit content for grammar and readability. We will choose content based on relevance to the T&D World audience.
- Each contribution will be included in at least one T&D World newsletter and sent out through social media.
- Contributor agreement/license will be sent via email upon acceptance.
- We will review submissions and try to publish within two weeks of receiving as along as the author agreement is signed.
For questions about online content submission, contact Nikki Chandler (913) 568-9316 or [email protected]
Note: Fee-based Sponsored Content is also an option. Ask us about our Lead Touch Program that includes metrics reports, leads, and extra promotion of content.
PRINT ARTICLE GUIDELINES
Target Audience
Our target audience includes executives, engineers, superintendents, supervisors and purchasing agents at electric power transmission and distribution companies. These companies include private, federal, municipal and rural electric utilities, as well as regulators, consultants and contractors.
Content
Of particular interest are articles: (1) describing problems encountered and how they have been solved, (2) featuring an unusual installation or engineering application and (3) presenting labor-saving/cost-saving methods or designs.
Articles with the most impact are from the perspective of a utility rather than that of consultants, manufacturers, or suppliers. Stories will be edited for overtly commercial language to present a vendor-neutral perspective.
Article topics can be found in the T&D World Editorial Calendar.
Byline
Technical features are generally bylined by personnel from utilities or engineering firms. Manufacturers, vendors or suppliers may not appear in the byline unless otherwise agreed upon by TDW editorial team.
General Considerations
Articles should be 1500-2000 words in length and have four to six graphical elements. See Photograph and Illustration Guidelines for information about graphics.
Articles should be written in the third person, not using any first person pronouns. Person sources should be identified by their full name, title and the company or institution they represent.
The lead paragraph should pique the reader's curiosity without giving away every detail of the article. Use catchy lead paragraphs that grab the reader’s attention. Avoid leading with history or technical details or statistics. Final paragraphs should summarize the results of the project — the benefits gained, lessons learned, and/or next steps (if applicable).
Use standard English units of measure and give the International System of Units (SI) equivalent in parenthesis for articles originating in the United States. For articles originating outside the United States, please provide the SI unit first followed in parenthesis by the English units. Use IEEE standard letter symbols for units of measure (i.e., kV, MW).
An Endeavor Business Media Author’s Agreement must be executed by each named author prior to publication.
Include a short, 50- to 75-word professional biographical summary for each author along with their e-mail address. Include a description of present company position, education, professional affiliations and professional accomplishments.
The time between article acceptance and publication varies. We attempt to place articles in an appropriate issue as soon as possible.
For questions regarding articles please contact Jeff Postelwait, Senior Editor, at [email protected] or 541.844.9063
Photograph Guidelines
Avoid strict hardware shots. Try to include a person in a working situation. Photos can show technicians, line workers, engineers and supervisors performing or observing work being done. Be sure all personnel in photos are wearing required protective gear.
Provide descriptive captions for each photograph. If the people in the photo are identifiable, provide the name, title, and employer for each person. Avoid using the author(s) in photos if possible.
We need ample background in each picture so we can use it either vertically or horizontally. After composing the picture, step back a few more feet to include more background. If possible, take both vertical and horizontal images.
Avoid corporate names and logos and on products or backgrounds in photos. And, please avoid use date stamps in photo images.
Digital images should be taken with a (minimum) 16 mega-pixel camera. The jpeg file size for a single image should be at least 700 kB. We prefer images at 2 MB or higher. Screen captures should be captured at full screen.
GIF images are generally low resolution and can’t be converted for print.
Illustration Guidelines (Graphs, charts, and maps)
We prefer the digital or vector versions of graphs, charts and map etc. Keep the illustrations neat and clean without too much detail. Light-to-medium line weights work best. Please avoid hairlines and heavy lines. Please avoid converting graphs, charts and maps to a flat jpeg format.
Please provide the native file in its original format, so that they can be adapted to fit our editorial styles. We can accept many file formats including the following: vsd (Visio); dwg (Visio or CAD); svg (Visio or CAD); ai, wmf or eps (Illustrator); and Excel for graphs, charts and maps.
Provide a legend for any abbreviations you use other than the IEEE standard letter symbols for units of measurement.
Do not embed illustrations or photographs in the manuscript document. Please provide images as separate files with a map of the image file names to figure captions.
For illustration and photograph questions, contact Susan Lakin, Art Director, at [email protected] or 913.967.1810
